My latest article for 21 Fools. Though it has been there for quite a while now, just realised that I never posted the link on my blog. So here it is - The Value of Freedom @21Fools
It about how a soldier realises the value of freedom from his old father, and why we must understand and appreciate the value of the freedom we have.
Hope you like it!
Wednesday, October 19, 2011
Tuesday, October 18, 2011
The Show That Stands
Steve Jobs was a phenomenon, much more than just another successful CEO. He
is one among those visionaries who proved time and again that persistence on a
chosen path can lead to reverential success.
Jobs was a visionary, I said, someone who actually changed the way people perceived something
viz. Digital media! Years ago, there was another man- Dennis Ritchie who wrote some
codes that laid the foundation for almost everything today including Jobs’ iPhone.
Ritchie is
believed to be the father of C language and a co-creator of Unix (which later
inspired many other things including Linux). We all knew about him as students.
In fact some of us, like me, made it a point to buy the book he had authored on
C language (it had a white cover page with a dull blue design on it, and
much more boring content inside for an average newbie to programming) when we
started learning the language in school. If parallels were to be drawn, there
can be no dispute that Ritchie stood way too ahead of Jobs as the bigger
visionary (who actually made deeper impact on the society and our life over the years).
Why
would I draw such parallels? To those who haven’t seen it already on the news
and social media, Jobs and Ritchie passed away around the same time. While one
of them was given a heart wrenching farewell all over the globe, the other was simply
overlooked. And it should not be a surprise that since we are discussing it
here, it cannot have been the way that appears normal.
Yes,
while Jobs was mourned all over the world, Ritchie largely drew no one’s attention
on death. (Here I am reminded of an editorial that I read which said that it
was surprising how Jobs was so popular in India when there was not a single
direct Apple store and the i-products were so expensively priced that an
average person was very unlikely to be in possession of one)
One of the images going viral on Facebook about this topic |
Why did
the world hail Jobs while many never remembered Ritchie beyond their school
days (though we all still remember/use C or its direct descendent programming
languages)? Ok, a quick quiz. Who was Dr.Martin Cooper? Who is Steven Sasson?
What did Mathew Gray do in 1993 for the first time that changed internet
forever? Any answer? Now match mobile phones, digital camera and search engines
to the questions respectively. Do you see that we do not know who created some
of the things that we have actually begun using as a part of us?
Remember
the mega launches that Jobs held for all i-products? The gung ho over what could
be the new Apple product, his routine jokes (‘there is one more thing...’), stage
presence, drama over his role in Apple corporation etc. Remember the media appearances and books
by Bill Gates at the peak of his success? Remember frequently seeing the face of Jimmy Wales on Wikipedia? The publicity
stunts by Richard Branson? We do,
of course we do! That could precisely be a major reason.
If you
are an exceptionally brilliant inventor your product will become famous. But
if there is a story, a drama, a brand you build around yourself and most importantly continue to create news (good or bad, sometimes futile controversies) until your end, people will
invariably remember you and your contributions. Because the more infrequent your face or name becomes
the sooner you shall be forgotten! Not that we people are a thankless lot, but things
evolve so fast that even five years mean a lot more than what they used to be.
Five years back from today facebook was perhaps just a new idea, twitter was just about launched
and there were no iPhones!
In such
relative speed of time and technology changes, it should not be very surprising
why Ritchie’s achievements and his adieu to the wonderful word he helped in
shaping was lost in the smoke cloud created by the departure of this person who
brought digital multimedia so close to the common man (which again was based on
Ritchie’s codes to begin with)!
After all, it’s your show alone that remains in
people’s minds and hence only a showman for life shall get a tearful goodbye and boundless gratitude from people for all that he did for them in his life! This perhaps is what the management guys call 'Personal Branding'.
Labels:
apple,
branding,
dennis ritchie,
Management,
showman,
social media,
society,
steve jobs
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