The Show That Stands

Steve Jobs was a phenomenon, much more than just another successful CEO. He is one among those visionaries who proved time and again that persistence on a chosen path can lead to reverential success.

Jobs was a visionary, I said, someone who actually changed the way people perceived something viz. Digital media! Years ago, there was another man- Dennis Ritchie who wrote some codes that laid the foundation for almost everything today including Jobs’ iPhone.

Ritchie is believed to be the father of C language and a co-creator of Unix (which later inspired many other things including Linux). We all knew about him as students. In fact some of us, like me, made it a point to buy the book he had authored on C language (it had a white cover page with a dull blue design on it, and much more boring content inside for an average newbie to programming) when we started learning the language in school. If parallels were to be drawn, there can be no dispute that Ritchie stood way too ahead of Jobs as the bigger visionary (who actually made deeper impact on the society and our life over the years).

Why would I draw such parallels? To those who haven’t seen it already on the news and social media, Jobs and Ritchie passed away around the same time. While one of them was given a heart wrenching farewell all over the globe, the other was simply overlooked. And it should not be a surprise that since we are discussing it here, it cannot have been the way that appears normal.

Yes, while Jobs was mourned all over the world, Ritchie largely drew no one’s attention on death. (Here I am reminded of an editorial that I read which said that it was surprising how Jobs was so popular in India when there was not a single direct Apple store and the i-products were so expensively priced that an average person was very unlikely to be in possession of one)

One of the images going viral on Facebook about this topic

Why did the world hail Jobs while many never remembered Ritchie beyond their school days (though we all still remember/use C or its direct descendent programming languages)? Ok, a quick quiz. Who was Dr.Martin Cooper? Who is Steven Sasson? What did Mathew Gray do in 1993 for the first time that changed internet forever? Any answer? Now match mobile phones, digital camera and search engines to the questions respectively. Do you see that we do not know who created some of the things that we have actually begun using as a part of us?

Remember the mega launches that Jobs held for all i-products? The gung ho over what could be the new Apple product, his routine jokes (‘there is one more thing...’), stage presence, drama over his role in Apple corporation etc. Remember the media appearances and books by Bill Gates at the peak of his success? Remember frequently seeing the face of Jimmy Wales on Wikipedia? The publicity stunts by Richard Branson? We do, of course we do! That could precisely be a major reason. 

If you are an exceptionally brilliant inventor your product will become famous. But if there is a story, a drama, a brand you build around yourself and most importantly continue to create news (good or bad, sometimes futile controversies) until your end, people will invariably remember you and your contributions. Because the more infrequent your face or name becomes the sooner you shall be forgotten! Not that we people are a thankless lot, but things evolve so fast that even five years mean a lot more than what they used to be. Five years back from today facebook was perhaps just a new idea, twitter was just about launched and there were no iPhones!

In such relative speed of time and technology changes, it should not be very surprising why Ritchie’s achievements and his adieu to the wonderful word he helped in shaping was lost in the smoke cloud created by the departure of this person who brought digital multimedia so close to the common man (which again was based on Ritchie’s codes to begin with)! 

After all, it’s your show alone that remains in people’s minds and hence only a showman for life shall get a tearful goodbye and boundless gratitude from people for all that he did for them in his life! This perhaps is what the management guys call 'Personal Branding'.

Five Reasons Why Anna's Campaign will be a SUPERHIT

Anna Hazare and his team has invigorated a long laid back population of the country beyond any question of doubt. But ever wondered what is it that has made it such a viral success?

Is Anna the superstar of this campaign, or is its success irrelevant of the protagonist?

I gave it a thought, and this is what I found!

Reason # 1
The issue in question touches every individual in the country at the core of his/her day to day problems. You thought corruption? No... I meant MONEY!

I was amazed by the different ways the campaign was being presented- 'Prices will go down', 'Alcohol gets cheaper!', 'No tax for next five years', 'Low fuel price' etc.

For our aam admi who is used to working hard through the day as cheap labor and complaining about his woes all through the evening over bottles of local liquor, the prospect of getting rid of his financial troubles is more appealing than anything (perhaps not alcohol!) and if there is a movement for that he will be there... at any 'cost'!

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Reason # 2
The immediate target of the attack is The Government and the wider target are politicians across party lines. Everyone hates politicians... because they are meant to be hated! (Politicians and political parties are probably the most consistent villains in India's history- even Amrish Puri and Gabbar Amjad Khan did comedy roles at times! )

And the timing could not have come more worse for this valiant 'Tughlaqi' government that nailed its own ministers and officials recently on corruption charges and exposed their own world-class scams.

(Psst... Is the affected DMK party supporting Anna Hazare's campaign to bring down the government? :P)

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Reason # 3
An old man threatening a pachydermal institution (you can call it an empire) to fast unto death in Delhi... sounds very familiar eh?

Yes, his Nehru cap (note the irony! It is named after one of Sonia Gandhi's closest relatives) and Kurta apart, many people consider Anna Hazare as reincarnation of Mahatma Gandhi and needless to say, our parliamentarians as their British counterparts a few decades ago.

And in a style that our dear old Viru Sahastrabuddhe said, ' ... and this is World War... three!', Anna goes out to tell the people that this is second freedom struggle. Why would I not want to be a part of it; something that I missed out in its first part and then ended up reading about in big fat textbooks all through my school days?

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Reason # 4
The success of the Middle East uprising has set a lucrative precedent for people to come out and protest. A bunch of agitated guys with the help of facebook can bring down an entire government... Wow! And there's more... You get noticed and quoted in some of the biggest names in media!

And who knows, 'you' .. yeah you the reader of my blog, could also be India's Wael Ghonim and appear in Time magazine's list of influential people!

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Reason # 5
There is some kind of domino effect here.

-First a group of inspired people initiate the 'crusade'.

-Seeing them, a bigger crowd of people from across the country hop into the wagon (thanks to social media)

-A lot of sensation and buzz is created around the campaign, so the media hops in.

-Media is there and so much of action against the government, the opposition parties hop in.

-So many people, so much of agitation and unrest- time for some international policing and there you have the USA on board! (today they send wishes, tomorrow they send the military- even if that means some more debt!)

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Now you know that Anna's campaign is indeed set to become a blockbuster... chartbuster.... golden jubilee.. blah blah... (I'm lost for words.. i really am!) but we must remember that these are not 'watch now - forget later' scenes from movies!

They have consequences, they have repercussions... So we must think broadly, decide wisely and act intelligently.





It is not about Anna, it is about India!

An Incomplete Attitude Shift

There would be no businessman in today's world who does not appreciate the role of social media in customer engagement, be it for promotion or feedback. If there is someone like that, all that I've got to say to him is 'The world is watching and talking about you even if you to close your eyes and ears!'

Of late I have seen a lot of cases in India where frustrated customers who are not redressed for their concerns approach the wider world to announce the dissatisfaction. Like I read somewhere, gone are the days when your discontent customer complained to his ten close friends. Today he voices it out to thousands and thousands of people on twitter or facebook! And worse still, even if you address the complaint the scar remains in the virtual world for years to come, available to anyone by just keying in your product’s name! If someone out there still questions the power of social media in brand building and developing a loyal clientele, I ‘m afraid you need to open your eyes!

But that is just one side. This attitude of free expression and uncommitted (yet valuable) opinions has evolved with the cyber world and open sourcing. The concept of such synergistic development through sharing has been further promoted extensively by social media network. Reluctant users in India who preferred to stand by the side and observe have at last begun diving into it, and the virtual world created by these networks is precariously threatening the real world which we are so familiar with. Common conversations seem to be dominated by terms like ‘online’, ‘facebook’, ‘wall’, ‘comment’, ‘friend request’, ‘tweet’, ‘post’, ‘network’, ‘follow’ etc. Like every other thing in the past that has been welcomed with apprehension, I am sure social media is also here to stay and it would be only wise to put your thinking hats and ensure that you don’t lose out to competition in making use of this new tool.

Looking at it from the customer’s side, social media networks are very powerful tools to grab the attention of those customer care agents who have been evasive for perhaps months together! I have myself had experiences in this respect. I contacted HDFC Bank and British Airways through twitter for complaints that were being ignored for months and I got immediate response, at least in terms of a reply which indicates that someone has gone through my case and I have a record for it now. The other instance that happened with me is regarding Vodafone. After having spent an entire day in the hassle of listening to IVRS and talking to countless customer care agents with their standard scripts I was annoyed to the extent that I wrote an open letter detailing the issue on my blog and sent the link to the Vodafone customer care ID and twitter account. You won’t believe me, what could not be done in one entire day of telephonic conversations was resolved in half an hour after I got a call from one of their senior executives who read my post! Now that’s the power of social media.

But the attitude shift remains incomplete. If social media is to evolve as the complete marketing and branding space, we must feed all kinds of reviews to the world. As of now it has become the place for companies to promote and customers to complaint. The wider meaning of customer engagement must germinate through these social media platforms. People on their part, must come up with all forms of review. Express your opinions and reviews- bad as well as GOOD! Make the most out of the ‘Like’ and ‘promote’ options if you liked something. It is only then that we realise the true power of social media. Otherwise it would end up as just another vestige once some other new marketing tool is introduced and companies shift their focus to that.

Companies and brands on their part must exploit the opportunities presented by social media to the maximum. They can interact with their existing and prospective customers on a one to one basis through these mediums, and what better way to make each one of them feel important? A customer who feels respected and taken care of, is definitely a success story for your brand loyalty building exercise. She is a promoter of your products through her channel of social networks, and in this new age there is nothing more dependable than network marketing!

Borrowing Victor Hugo’s words- ‘No one can stop an idea whose time has come’ there is no doubt that social media engagement is that new idea for businesses to thrive, and both brands as well as customers have a role to play in shaping it. The process has begun, but still incomplete and awaiting participation...

I wish to know...

I wish to know...

When I am gone, at the tip of a rope

Or the last poison drop

What do they tell about me?

Compelled by a social creed,

To speak only glory of deceased

They’ll call me all that I always wanted to be called

I wish to know...

When I am gone, after losing to hope

Struggling up to the final drop

What do they think about me?

Some not-so-close will grieve for days

Others closer shall for months

I shall then become part of the rusted records

I wish to know...

When I am gone, becoming nothing but memory

Roaming aimless and free

Will you show me my beloved ones, even if they can’t see me?

I loved them so much more than me

And that shall continue to be

But never once did they care to feel nor did they ever see!

-Shyam

Margazhi The Chennai Music Festival Season

I am writing this Tamil poem in English to avoid Tamil spelling errors! :P

Background-
Margazhi is the tamil calendar month (December) when the annual music and dance festival happens in Chennai. Like many other things, what began purely as a musical extravaganza has now turned into an exhibiton of social staus and richness. This poetry takes a jibe at those who indulge in these exhibitions and still call themselves 'Rasikas' (Aesthetic/Admirer)

English translations are given in italics.

[1]
Maargazhi Vanthathu
Mazhai Pozhinthathu
Nilam Nanainthathu
Athan Vaasam Paraviyathu.

'Margazhi' has come
It has started raining
Soil is wet
And its smell is spreading

[2]
Mazhayenna thadai
Maranthida Vinai
Aninthida Nagai
Ellorum Selvom Sabhai

Rain is no barrier to
Forget some troubles
Wear gold ornaments
And everyone goes to Sabhas (venues of musical concerts)

[3]
Athu Pattu Selai Kankaatchi
Bhavya Aadambara Pothukaatchi
Ivaimel Thaan Yaar Aatchi
Ithil Isai Entha Katchi?

Its a silk saree exhibition
Lavish ornament display
Who has any control over these
Where does music stand in this?

[4]
Manju Mami Manja Selai
Chitti Mama Pachcha Chattai
Aanandanna Puthu Car
Ivai Anaithayum Nee Paar

Manju Mami's (aunt's) Yellow Saree
Chitti Mama's (uncle's) Green Shirt
Anand brother's new car
You see all these things

[5]
Sudha Raghunathan Paadum Aarabiya?
Madurai Seshagopalan Pallaviya?
Kannayum Kaathayum Moodikondu
Summa Kai Thattuvathu Per Thaan Rasana-ya??

Sudha Raghunathan singing Aarabi raga?
Or Madurai Seshagopalan rendering pallavi?
You close your eyes and ears, and
Simply clap your hands. Is this called Aesthetics?

[6]
Margazhi Vanthathu
'Isai Mazhai' Pozhinthathu
Athil, En Manam Nanainthathu
Sabhayai Nokki Sentrathu!

'Margazhi' has come
It is a music rain
In it, My mind gets wet
And is drawn to the sabhas

Thalaivar Rajni and the HR Dept

Disclaimer: This is not about Rajini nor is it a review of Enthiran/Robot. But it is a must read for everyone who enjoys a good Rajini movie. Read till the end, and ignore the management aspect if you are not interested in it, but the thought will still make sense to you!

Motivation of the employees is an important role played by Human Resource Management and Business Psychology units, and from my experience one of the best tools for motivation are Rajinikanth movies! How? Read on...

Before I go ahead trying to explain this, it is important to clarify why is it just Rajinikanth's movies. If not from others, I expect this question to be popped up by avid Kamalahasan fans at least! Well, to answer this, almost all of the standard Rajini movies are based on the same plot. The movies are all about Rajini (as in the central character) and rarely would you find too many concepts and intricacies ingrained in the storyline. (Robot/Enthiran does not qualify to be a standard Rajini movie. Padayappa, Sivaji, Annamalai, Arunachalam, Muthu, Basha etc. do)

Now lets come to the topic. Imagine a state when you are depressed beyond reason. You don't know why, but you know for sure that you are sad. (I am very sure this situation happens with most of us- Churchill called it black dog, we might just stick to 'bad mood' ) What is most required at this time? Motivation and inspiration, a feel-good reason and the ability to think beyond whatever is the cause for your gloom.

These are precisely the role of the HR team (or the work culture improvement team, as they are known in some firms) when the company is passing through a rough patch, for example the recent subprime crisis and the economic downfall that followed it with job cuts and pay cuts. Generally the HR team go about solving this problem through team building exercises or an offsite visit to curb down the stress on the employees and relax a bit, or may be go for a football game or watch a movie together to chill out!

Yes, the movie. Rajini movies are a genre of films and do not necessarily contain only Rajinikanth's movies. And watching a Rajini movie is not just a corporate solution, also a personal motivation tool. How?

First thing, all Rajini movies are about 'the Rajini', all other characters are facilitators for Rajini to be Rajini. (Wow! Thats four straight Rajinis in a single sentence!) Yeah, and the second thing is that the common plot for all the Rajini movies (and most of the Amitabh starrers during one period of time) would read- Rajini goes into a bad state (poverty, cheated, mental discomfort etc. as the case may be) either at the beginning or as a consequence of something that happens in the movie, and rises up to be successful overpowering all his enemies (physical or spiritual)

Now, this is as much as saying that the plot of almost all Indian movies is that the hero falls in love with the heroine and after lot of struggle, the feeling turns mutual and they live happily ever after! Not really! Rajini has certain elements that make this standard plot inspiring.

1. His acting-
Undoubtedly the most important feature. Rajini looks and make the character look one among us. The way he portrays the characters makes us feel in unison with his character. And the looks, he is not the most handsome actor in the industry. On the contrary, like malayalam actor Sreenivasan says in one of his movies- 'This guy is darker than me, must be shorter than me too..yet he is a superstar!' That is the thing. His not being 'the fair six footer six pack hero 'makes him closer to people's heart and this in addition to his natural portrayal of the role is the only justification for the frenzy fan following he has. His fans, almost all of them, do not assess him. We do not assess God, do we?

2. The style-
Now that we have faith in his role and consider the character one among us, let us move on to the next best thing. The style! The way he wears his glasses, or how he lights a cigarette, or how he pulls down the swing with his shawl- Superb! 'Wow! Wouldn't it be amazing if I could do it too!'- this is the natural amazement that anyone would have! Now this lifts your spirit. Gives you that motivation. The ability to see yourself in his place now defines your mood.

3. The mass appeal-
Rajini never fights alone (I know this contradicts his 'Singam single-a thaan varum' punchline, but what I mean here is the large number of well-wishers the character accumulates over the course of the movie) He always has the backing of friends and well-wishers, the common people from the streets! This makes him a hero- a public hero to be preicse! Now who does not want to be a hero, and make his/her family and friends gleam with pride? And since you are already seeing yourself in his character, you are now going to be a hero too! Would there be any better way to put your problems behind you and feel inspired? 'Now its not 'your' fight Thalaivaa, its OUR FIGHT!'

4. The cause-
You are now fighting a crusade (with Rajini of course). It is important for you, the public hero, to feel motivated to achieve the goal. The goal- it plays a role too. Have you noticed that Rajini movies are all about fighting a public cause. Be it poverty, unemployment, illiteracy, corruption, goondaism, terrorism, black money etc. , these are all issues that we see in day-to-day life and firmly in tune to our conviction (reiterated by the daily chaos in our lives) that life without these social issues, would be much more comfortable and happier. So naturally, when you are fighting the sad state of your life with the right motivation, you feel better. You feel the transformation within you and you are energised to think beyond your present state of mind into a bright future in the better world that you are building for yourself. (notice the 'you' s in the sentence, the feeling of self-importance is the stepping stone to motivation)

5. The victory
The epitome of achievement! 'Vetri kodi and the sikaram! ' The feeling of un-explainable joy and satisfaction of having made a difference. Its a feeling nothing less than bliss! And the stylish way in which Rajini achieves it with all the punch-dialogues and stunts (yeah, they deserve a special mention. The stunts too have an important contribution in making you feel happy with the way things are going). And at the end of the movie, you are there in the winners camp with your own battalion around you in the theatre and what a feeling is that! There would hardly be anyone who would still be sulking after the whole 'Rajini treatment'. The biggest thing that you must not miss in this is that your brain was relaxing all this while, and your heart was driving you, your desires, your ambitions and your thoughts!

The impact of Rajini movies on your mind are something similar to a psychotic hypnotherapy. Have you observed how the person takes you to a world, special to yourself, designed with the most aesthetic creations by YOU! This makes you feel very comfortable and then you dispense your negative thoughts (problems) into the unknown ocean that you created. Some practitioners use the concept of driving up your negative thoughts to a point and feel them being absorbed by the white light.

In all these cases, what you do is create your happy territory, convince yourself that you exist there, and that all your problems are solved. And most importantly gain courage and motivation out of it to fight your physical or spiritual problems in anticipation of being able to reach your personal utopia at the end of this struggle!

In Rajini movies, things are no different. He always ends up building the society you ever wished for. And the placebo effect of the product is mysteriously high, and undoubtedly makes you feel a lot better and more confident to live life the king size! And that is why, the whole experience of a Rajini movie is not just entertaining but also rejuvenating, motivating, inspiring and literally hypnotising!

Of Trust and Social Value System- An opportunity for India to lead the world

Former Lord Chief Justice of England and Wales Lord Bingham once said that his father never made use of his office phone for making personal phone calls. Today more than a century later, we can hardly differentiate our conversations as official and personal. Our life is a bundle consisting of family, friends, work and leisure, spearheading towards the ultimate objective of survival in this competitive world at a pace unknown in those times! In this transition from one generation to the other, have we left behind our ethics and values?

The society that we live in today is built on the foundation of trust. This trust is present in various stages.

GOVERNMENT AND ADMINISTRATION
At the primary level, it was the trust that we had in our leaders that helped them raise their voice against the oppression of foreign power and ultimately win us the freedom for self governance. The whole constitution and political system is built on the principles of fairness and faith. The faith that- you (the administration consisting politicians, bureaucrats and the defence service that takes care of the security of the people) do your work while I do mine, so that together we can build our nation.

However, with the growing avenues of new media and the irresistible temptation in the public to not just mind their own business, we have had a series of exposes of our politicians, bureaucrats and defence personnels. Beginning from 1990s- Bofors scandal, Hawala scandal, the most popular Tehelka expose; the list is endless. So when our own elected representatives who adorn the highest offices in our society fail to exhibit citizen ethics, what can be done to restore the lost values and ethics in our society? And how important it is to revisit the core principles of citizen ethics and redraft them to suit the modern society?

THE SERVICE SECTOR
At the next level of trust comes service sector like banks, postal department, electricity, water etc. Corruption and poor incentive for employees in these fields (except banks) have resulted in the vanishing of the service element in their business. In the case of banks, what happened due to recession in the west has violated all trust we had in allowing them retain and handle our money. Thankfully due to the strict regulatory system imposed by RBI, the Indian banks were quite safe. Again, risk is a matter of trust. To multiply money, banks must take risks for which they will need the complete trust of their customers.

SPIRITUALITY
When all that we trust fails us, we turn to religious gurus who are in abundance in the society today. That is the next level of trust, when we submit ourselves to these gurus in whom we trust to help us in the process of revival through God´s chosen means. That is what Bhagwan Rajnish (Osho), Sri Aurbindo, Sri RamkrishnaParamahamsa and Sathya Sai Baba did, and they were leaders in bringing out the concepts of meditation and yoga to benefit the common man. It was later taken forward by Sri Sri Ravishankar, Baba Ramdev and others to be tailored to the needs of the stressed man from today´s society. However in this period, opening an ashram has turned into a viable business opportunity thanks to the exponential increase in the number of victims of stress and tension in our country and abroad. To name some of the recently exposed spiritual gurus Swami Nityananda and Swami Amritachaitanya. Again we are at a point when some of the highest order of trust is violated and vulnerable people are exploited.

However I do not wish to conclude that we are living in a society in which the administration, service sector as well as religious gurus are all not worthy of trust and hence we have lost all foundations to uphold our value system and ethics. Its all business and profit making now!

A VALUE SYSTEM FOR THE NEW GENERATION
It is required is to revamp the value system to suit the new generation. For instance the age old principle, ´Love thy neighbour as you love thyself´ has lost all significance in todays world when all concepts of neighbours and space sharing have lost their meaning. Privacy and personal freedom have gained an importance that was never there. Todays value system and ethics should be built on a platform of equality, of mutual inter-dependence and transparency. Accessibility to public information is the first step to building trust and reviving the principles of values and ethics on the lines of trust.

In this information age, it is up to India to set an example and lead the world on building citizen ethics and a moral society, because it will play a key role in determining the global capital for this century. And the time could never be better than now when the west is battered by the financial and social meltdown in the last two years, and is seeking out assistance in rebuilding the society.


Jaago India, for tomorrow is ours!